There is something to be said for the reputation of a medium to encourage a different writing style The very nature of blogging ( or at least for the types of blogs I like to write / read ) is that they are more of a relaxed conversational style – which is a very different thing to standard documentation, which is very factual.
I guess there has always been some sort of structure imposed on creative writing to give it a definite shape within which to express. And that choice of medium is in fact the first part of the creating writing process.
Having never made a study of English, even I can pick up some of the more obviously unique structures or frameworks used in general:
* Short Stories
* Novellas
* Novels
* Poetry
* Slogans
* Articles
* Thesis
What occurs to me is that in the same way, in any knowledge based industry, irrespective of it being a job or a hobby, there is a growing set of writing frameworks that are becoming generally understood and accepted ( albeit more on the web than in the workspace )
* White Papers
* Documentation
* Wiki’s
* Blogging
* Micro blogging
I encourage everyone to take hold of these different mediums and experiment with them in the work place – try it and see the different way in which you will naturally express the same idea simply because the medium is different.
Any knowledge based industry is driven by communication, and if you can improve that you can get yourself / team / company a step ahead of the pack.

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